It often takes a minute for beauty to catch up with conversations that have been circling in social media communities. Skin-acceptance and skin-positivity movements have been making their way around for a while, but no brand has really been able to capture that in an authentic way. Yes, unretouched photographs of models are a huge deal, but this authenticity needs to follow through in all areas of the brand. I’m talking everything from prices to how they’re engaging with their audience.
Enter Skin Proud with its call to have us all embracing our skin. Not just one type of skin, either, as the brand has made it a priority to make the products and language it uses as inclusive as possible. Not a single person or skin type will be left behind, and in an industry with so many barriers, it’s seriously refreshing.
Skin Proud backs all of this up with an affordable range of products under £15 that are cruelty-free and 100% vegan and focus on transparency. Already crushing? Well, wait until you try the products. I was fangirling after simply reading up on the brand, but once the products landed on my face, it was a game changer.
I tried out the entire range of products, which are super easy to use, look great in my bathroom cabinet and actually work. As in, after using Skin Proud, my skin is softer, bouncier and more radiant than it was before. I’m well aware that I sound like I’m auditioning for a three-minute TV advert here, but trust me—this is some good stuff.
Want in on the action? Keep scrolling to read my review of the products.