Six Enormous Hot-Dog-Shaped Vehicles Travel America, Spreading Only Brand Awareness and Joy

With that in mind, the company decided that being a source of frivolity during trying times is part of its DNA. So, this year, the Wienermobiles would roll on — with some changes. By August, Ms. Swindall was hotdogging her way west. So far she’s visited Sioux Falls and Rapid City, S.D.; Topeka, Kan.; Amarillo … Read more

How Many Lives Can a Fashion Brand Have?

Then there is the American fashion brand Bill Blass, which was purchased in 2008 by the entrepreneurial brothers Cin and Peter Kim, who made their money producing dress shirts and neckwear for the mass market. The Kims hired designer Chris Benz, formerly of J. Crew, to reposition the brand for Gen Xers, and, like the … Read more

Toronto-based Brand Zvelle is Opening a New Store Space Next Week

Photograph courtesy of Zvelle. It’s also recently released three shoe styles including two new sandals. By Odessa Paloma Parker Date August 19, 2020 icon-facebook icon-twitter After five years in business, footwear and accessory company Zvelle continues to grow. In addition to launching three new shoe styles over the summer, the label that was founded by … Read more

Zara’s Jazzy Sister Brand Uterqüe Is Taking All My Money

Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street style gallery. The label was initially focused on accessories, and … Read more

Canadian Footwear Brand Vessi Launches Its Newest Waterproof Shoe Today

Photography courtesy of Vessi.A portion of proceeds from deposits will go to a variety of mental health-focused organizations. By Odessa Paloma Parker Date August 12, 2020 icon-facebook icon-twitter Talk about making a splash: Since its initially crowdfunded products were introduced in 2017, innovative B.C.-based footwear brand Vessi – co-founded by Andy Wang, Tony Yu and … Read more

Hunter Schafer is the New Global Brand Ambassador for Shiseido Makeup

Photo by Emma McIntyre/Getty Images for BillboardThe brand described the actress as “creative, expressive and authentic.” By Maddison Glendinning Date August 12, 2020 icon-facebook icon-twitter Japanese beauty brand Shiseido has today announced Hunter Schafer as its newest global brand ambassador for its makeup division. The 20-year old trans actress and artist has skyrocketed into the … Read more

Dan Levy’s Relaunched Eyewear Brand Sold Out in Less Than 24 Hours

Photo by Axelle/Bauer-Griffin/FilmMagicBut no need to act like a disgruntled pelican. There’s a restock coming soon. By Pahull Bains Date August 10, 2020 icon-facebook icon-twitter When it comes to his look, possibly the most coveted thing about Dan Levy—apart from his eyebrows—is his glasses. No wonder then, that the relaunch of his eyewear brand, DL … Read more

Alicia Keys is Gearing Up to Launch Her Own Beauty Brand

Photo by Emma McIntyre/Getty Images for BillboardHere’s what we know so far. By Maddison Glendinning Date August 5, 2020 icon-facebook icon-twitter Multi-Grammy Award winning artist Alicia Keys will launch her own beauty brand in 2021, according to a new report. Per WWD, the artist has partnered with E.l.f. Beauty to launch the brand which is described … Read more