Finally, a Sustainable Fashion Brand That's Also Affordable

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like … Read more

Toronto-Based Brand Iz Adaptive Has Launched the Lip Reader Mask

Photography courtesy of Instagram/@izadaptive.These innovative face coverings support the needs of the deaf and hard of hearing community. By Odessa Paloma Parker Date July 10, 2020 icon-facebook icon-twitter Iz Adaptive, the pioneering brand founded in 2009 by Toronto-based designer Izzy Camilleri, recently released a new take on the non-medical face masks it has offered for … Read more

Meet the Multi-Discipline Makers Behind Calgary-based Brand Indi City

Photography courtesy of Alex Aubichon-Manitopyes.“It’s about offering designs that are representative of things that are important to Indigenous people, and sharing that in an authentic way.” By Odessa Paloma Parker Date July 9, 2020 icon-facebook icon-twitter “My Blood Memory is Couture.” That’s the ethos behind the accessory label Indi City, helmed by Angel Aubichon and … Read more

Toronto Upcycling Brand Scy By Julius Connects Creativity to Craft

Photography courtesy of Instagram/@scyssor.“I’m going to take it as far as I can go.” By Odessa Paloma Parker Date June 29, 2020 icon-facebook icon-twitter We’re seeing many shifts in the fashion industry right now, from a broadening of the types of models shown wearing a brand’s clothing to the methods in which that clothing is … Read more

How Edmonton Brand Mobilize is Encouraging an Indigenous Movement Through Design

“When you get people to be uncomfortable, they’ll grow.” By Odessa Paloma Parker Date June 25, 2020 icon-facebook icon-twitter “Waskawêwin is the Cree word for movement,” says Dusty LeGrande, founder of the Edmonton-based streetwear brand Mobilize. Fitting, then, that it’s a name given to a collection of pieces created under the label. But, as he … Read more