Finally, a Sustainable Fashion Brand That's Also Affordable

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like … Read more

FASHION Magazine introduces The #BeautyForAll Awards

By FASHION Team Date July 8, 2020 icon-facebook icon-twitter For the first time the new #BeautyForAll Awards will have gender-free categories, include products for all hair textures, and have a diverse lineup of judges that includes people of all ages, sizes, ethnicities, genders and sexual orientations.  All beauty brands are invited to register their brand … Read more

Why Fashion Designers Want TikTok Users to Steal Their Designs

Surely there is a German word that exists to describe the singular anguish of spotting a piece of clothing one knows immediately they will never be able to afford. Sehnstylesucht, maybe. Liv Huffman was left with such a feeling after seeing Harry Styles perform on a February episode of The Today Show wearing a colorful … Read more

Beauty and Fashion Brands That Have Joined Aurora James’s 15 Percent Pledge

As protests in response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and many other Black humans who died at the hands of police hold a mirror up to society’s long history of racial injustice, Aurora James, founder of Brother Vellies, in turn held up a mirror to major retailers across industries. James … Read more

Model Cédrick Dauberton on Facing Discrimination in the Fashion Industry

Photography by Justin Bach. Design by Danielle Campbell. Welcome to My Story, our weekly series dedicated to creatives of colour and their paths to success. By championing these diverse stories and backgrounds, we hope that our understanding of the cultural conversations around beauty and fashion will expand and that respect for our differences will flourish. … Read more

Paris Couture Autumn-Winter 2021 – What Paris Couture Fashion Week Fall-Winter 2021 Looks Like

Courtesy Like most creative minds dealing with tragedy, storied fashion houses are getting innovative in reaction to COVID-19’s impact on the industry. The suspension of IRL fashion presentations means that this season’s couture week doesn’t look anything like the extravagance we’re used to. Some designers tested out the video format, Balmain staged a boat show … Read more

What If Digital Fashion Week Is the Best Fashion Week Ever?

Fashion designers are often at their creative best when they binge on excess—cigarettes and other vices, sure, but also budgets, price tags, colors, silhouettes. For most of its history, fashion has operated in this creative mode, with rock star–like designers presiding over Coachella-like fashion weeks. Over the past two decades, a spirit of indulgence has … Read more

All the Digital Fall 2020 Shows from Haute Couture Fashion Week

Photograph courtesy of DiorSee the latest designs from some of the world’s top houses in a new digital format. By Maddison Glendinning Date July 6, 2020 icon-facebook icon-twitter Haute Couture Fashion Week is officially underway for the Fall 2020 season in Paris – though, not as we usually know it. With travel and gatherings still … Read more

A Fashion Content Creator Reveals How She Finds Inner Confidence

Erika Aguilera is a Texas-based, style content creator whose goal for her platform is simple: to inspire others to be their most creative selves. Doing so begins with finding the confidence within herself to create her own content. For this, she looks to what she does best—putting together eye-catching makeup looks and outfits. “I like … Read more