Omega Returns to the Olympics

It may be a year late, but the Olympic flame was scheduled to be lit in Tokyo last night, heralding a season of elite sport — and intense marketing activity. It is expected that more than half the world’s 7.9 billion people will follow the Games, making it one of the world’s most powerful marketing … Read more

Revisiting Time at the 1964 Tokyo Olympics

LONDON — A mere one-hundredth of a second can mean the difference between winning Olympic gold or settling for silver: Just ask the swimming medalists Michael Phelps or Dara Torres. The ability to track time to that degree had roots in the 1964 Tokyo Olympics, when Seiko was the official timekeeper of the Games. And … Read more

Olympics Skateboarding: How To Skate In the Olympics Like a French Girl

With the Olympics taking place in menswear’s favorite city—Tokyo!—and including for the first time menswear’s favorite sport—skateboarding!—the Summer 2020 games are probably going to be the Most Menswear Olympics Yet. The Uncut Gems Olympics. The crying-at-the-Craig-Green-show Olympics. Picture the attendee street style, not to mention the inexhaustible parade of fashion that will be the post-game … Read more