Omega Returns to the Olympics

It may be a year late, but the Olympic flame was scheduled to be lit in Tokyo last night, heralding a season of elite sport — and intense marketing activity. It is expected that more than half the world’s 7.9 billion people will follow the Games, making it one of the world’s most powerful marketing … Read more

The Sweater Vest Returns, and It’s Sexy

Could anything better embody this liminal moment than a sweater vest? As the world dances between sickness and health, lockdown and freedom, winter and summer, this fence-straddling garment is sublimely attuned to these strange, in-between times. Last fall, when fashion designers presented their prognostications for an unforeseeable spring season, they threw their weight behind the … Read more